Just been on Ebay (or should that now be 'ebay'?). Not liking the new look at all. I can only assume the new-look logo was the brainchild of a 5-year-old.
It makes the site look like it is a throw-back to around 1996 when such simplistic graphics were commonplace due to low bandwith limits.
ebay have spent around 12 years promoting and building their corporate image to make it so recognisable all around the world as to make it a common site. Now, with the new logo, people visiting the site will be convinced that they are on a fake site (not that it is now hard to duplicate the 'look and feel' of ebay). I have a feeling that the new brand image will cost ebay a load of users as they all avoid the site.
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